Welcome to Ditch Perfect !

The go-to resource for online creatives looking to ditch perfect + make things happen in their business.

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Tired of pressing pause on your big ideas because of your need for things to be perfect?

I've sooooo been there!

Having struggled with my perfectionist tendencies for the longest time and finally cracking the perfectionism code, I've made it my mission to help online creatives (AKA you!) ditch perfect + take action on their big ideas, so that they can build a successful, sustainable creative business in their own way + on their own terms.


… this idea you can’t stop thinking about? It’s *yours* for the taking. You just need to ditch perfect, decide you want it, and commit to showing up no matter what.

Because YOU have a story. A beautiful voice and message inside aching to be shared with the world. You have it in you to inspire, educate + make a difference.

I don’t want your perfectionism to overshadow all that you have to offer. I want you to actively make your perfectly imperfect business goals happen.

And I believe you’re so, so capable of doing that.

About Ditch Perfect

So, who's the gal behind Ditch Perfect?

Hey, I’m Wendy…

… perfectionism coach
… gratitude geek
… chronic illness warrior
… obsessed with slow living + slow business
… the beach is my happy place

After struggling with perfectionism from a young age and not finding the resources to help me deal with it, I decided to do the research and experiment my way through my own perfectionism issues.


This is what I’ve learned along the way:

You don’t need to be perfect to thrive in your creative business. *record scratch*

Repeat after me: you don’t need to be perfect to thrive in your creative business. Or in your personal life for that matter.


You have to stop believing these 3 lies


/ 1 /

Wait, there’s such a thing as “good” perfectionism, is there?!

- Inner perfectionism demon 1

/ 2 /

But I NEED my perfectionism in order to be successful!

- Inner perfectionism demon 2

/ 3 /

Giving up my perfectionism means losing my edge!

- Inner perfectionism demon 3

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I get it. I truly do.

Deep down, you know your perfectionism is holding you back in your creative business.

But you believe that, in order to give up your perfectionism, you have to give up all the things that set you apart. This makes you anxious and causes you to break out in:
/ A / sweat
/ B / hives
/ C / zits
/ D / all of the above

And so you’re stuck.

But here’s the flaw in your thinking: you don’t have to give up who you are in order to let go of your perfectionism.

If I could reach through my computer screen right now, I would look you straight in the eye and tell you: STOP doubting + START believing in yourself.


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Cracking the perfectionism code

After years of hard work, both on myself and through working with dozens of (recovering) perfectionists just like you and me, I’ve cracked the perfectionism.

I’ve crafted a perfectionism-busting, dream-chasing process that’s intentional, comprehensive + no-nonsense. My approach is a mix of encouragement and #realtalk.

I’d love to work with you and come up with a personalized action plan to help you overcome your perfectionism + start making big things happen in your business.


If you've read this far, we're probably meant to be.