4 easy ways to make sure your website is working for your creative business
Is your website pulling its weight?
Your website is important to you as an online creative. It’s *the* online space for your clients, customers + community. A space that, unlike your social media channels, you actually own.
Your website’s primary purpose is to convert casual followers into fangirl customers. And sure, it needs to look pretty too.
So let me ask you again, is your website pulling its weight? Is it set up to be intentional + strategic, so that every element on your website serves a purpose, which is to lead visitors toward the goal that you’ve set beforehand?
I’ve found that a great way to answer these questions, is to do a website audit.
I get it, the word ‘audit’ brings up all sorts of negative feelings about taxes and finances + it sounds (let's be honest here) incredibly boring. However, a website audit can be a great tool to assess your current website + make improvements that, in turn, will help grow your creative business.
The purpose of the website audit is to make sure your site is performing well for your creative business. Over time, your creative business can go through gradual changes + it’s important that every part of your website reflects that.
You know when you go to the doctor’s every year or so just for a check-up? A website audit is basically a check-up for your website. It gives you the areas you need to improve without having to rebrand or create a whole new design. It’s a big time-saver.
That’s why, in this blog post, I’m sharing 4 easy ways to make sure your website is working *for* your creative business.
How to do a website audit for your creative business
The first step is to put aside a good amount of time to go through your website.
If possible, spend half a day on the initial audit and then either set yourself time to perform the changes you want to make or find someone you want to hire to complete the changes for you.
Write down the full site map of your site.
This is all the pages you have + how they’re linked and work together. List all your main navigation pages (such as your About page, Services page, Blog etc.) and then all the pages they lead to underneath. If you have a secondary navigation, for instance in your website footer, make sure to include these pages in your website audit, too.
Next, go through each page one by one + check every element of the page to make sure they are up to date and performing as well as they can for your business.
Here are the elements you can consider when performing your website audit.
They say first impressions are priceless. Your website design can give people a good or bad impression of your business straight away.
The world of design moves along very quickly and, if your website audit is bringing to light that your design looks a bit tired, you can add in features which will bring it right back up to date.
The content on your website is one of the most important elements. It can be used to sell your services + give your readers an insight into who you are as a person.
But over time, with so many pages and even more individual blog posts or podcast show notes pages, content can quickly become outdated + stop serving its purpose.
So, while auditing all of your web pages, go through all your written content + update information or take out anything that doesn’t fit your brand or business vision anymore. You can also add in new experience you have gained, like new testimonials.
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A huge part of visual branding is your images, from photos to icons or graphics. They are generally the first thing that catches the eye of your reader + convey what your creative business is all about.
If the images currently on your website do not fit the brand you have built, consider replacing them or updating them.
Also, make sure your images have alt-text (which helps boost your website’s SEO ranking) + are easily shareable on Pinterest and other social media channels.
This area of your website is most often overlooked. I firmly believe that your website needs to be intentional + strategic, so that every element on your website serves a purpose. And that purpose is to lead visitors toward the goal that you’ve set beforehand.
So, during your website audit, think about the overall goal of your website and of each page individually.
How does each page contribute to your overall goal? Does each page have a clear next step, action item, or call to action? How easy is it for people (clients, potential customers, casual followers, blog post contributors, podcast guests, press, brand collaborations etc.) to get in touch with you about working together?
Make sure your web pages flow together toward one goal.
And also, make it ridiculously easy for people to get in touch with you: from your services and contact page to your footer section, blog posts or even unused pages which can still be accessed via a search engine.
your NEXT STEP
Is your website working the way it's supposed to: converting casual followers into ride-or-die clients or customers? Or could your website be better + do more for your creative business?
Take the free Website Audit Quiz + find out!
LET ME KNOW IN THE COMMENTS, IS YOUR CURRENT WEBSITE PULLING ITS WEIGHT? WHICH AREAS OF YOUR WEBSITE COULD USE SOME IMPROVEMENTS?
Hey, Wendy here!
As a Squarespace web designer for online creatives, I create intentional + strategic websites that convert casual followers into fangirl customers. Let’s work together + I’ll take your vision of an inspiring online space for your clients + community and make it functional, beautiful, and 100% true to you.