3 things to focus on when starting a creative business
It’s the #1 question that’s on every one of my clients’ minds.
When you’re first exploring the idea of starting a creative business (or even when you’re a year in, or two, or three), how do you know what to do first in a overwhelming, most likely unorganized pile of to-do’s?
What is a wise way to spend your time + what are the absolute must-do’s to get your business off to the right start?
(Side note: I don’t believe in ‘should-ing’ you into doing something, anything for your business. Here’s why.)
While every situation is unique + it’s probably best to center your purpose and values in every decision you make, there are a few great places you can get started so you don’t kick yourself for not having implemented them further down the line.
There are definitely a lot more things you could add to this list, but I’ve managed to cut it back to the essentials: the 3 areas that you can start with + go from there.
/ 1 / Don’t wait for that perfect moment when you’re “ready” to launch
Guess what, the perfect moment doesn’t exist + you’re never going to feel ready.
I wasn’t ready when I started my coaching business. I just kind of started + decided I’d figure it out as I went. I made so many mistakes along the way, did things that didn’t align with who I am and with my vision + spend money on the wrong things, products, and tech tools.
Despite how far I’ve come over the last few years, I know one day I’ll look back and think “you had no clue what you were doing, girlfriend!”
Here’s the thing: that’s *all* part of the process.
Because life doesn’t come with instruction manuals. Finding what you love to do and turning it into a creative business is such an uphill battle at first.
But... it’s the only way you will learn the ropes + how amazing it will be if you commit to the journey.
You may not *feel* ready to pursue the thing, that big idea for your business that you dream about even in the shower, especially in the shower, but believe me, you *are* ready.
No matter what crosses your path, it can be handled. If you wait until you’re ready, or that feeling like you know what you’re doing, you’ll absolutely never start.
That podcast? Launch it.
That blog? Start it.
That book? Write it.
That live video? Press record.
That idea? Flesh it out.
You’ve probably been down the Pinterest rabbit hole far too many times, so you *know* the necessary steps that need to be taken: setting up your social media channels, creating a simple website or landing page, setting up a way for people to connect with you through an email list.
But while you’re procrastinating you’re losing the chance to make an impact on people + to grow your community’s trust.
You don’t have to have everything figured out. People really respond to a story + get excited about behind-the-scenes glimpses. So, tell them about yourself, your story + why you want to set up your creative business. Let them know what you’re working on + give them the opportunity to see some sneak peeks along the way.
Are you tired of struggling with your need for constant perfection? Need a little help with overcoming your perfectionism, so that you can start making those big ideas you have for your creative business a reality? Then make sure to download my fan-favorite (not to mention FREE!) ‘4 steps to ditch perfect’ workbook.
/ 2 / Get to know your ideal client + community
I know this is the boring bit we all want to skip for the more fun parts of starting a creative business, but actually just one day of work researching your ideal clients + community will save you hours of time later on.
It’s not just about knowing who your ideal client or customer is. You probably have a good idea of that already.
But it’s knowing who they’re friends with, who they aspire to be + where they spend their time. It’s finding which Instagram hashtags they follow and use + what Facebook groups they’re in. Are they on Pinterest and, if so, what do they pin? Which style trends do they like + how do they express themselves. What words are they using?
If you’ve already got a following on Instagram or your blog, give yourself a massive head start by engaging with them, asking them questions, or get on a Skype call with them.
What you learn can not only help you find your clients and customers, but also tailor your products and services to make them irresistible to them.
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/ 3 / Invest in yourself
I cannot stress this highly enough. With social media moving the bar faster than ever, it’s important to stay on top of things when it comes to learning new skills + dealing with mindset blocks that are holding you back.
As an online creative, you *are* your business, which means investing in yourself is crucial.
But somehow that knowing doesn’t always filter down into doing. Maybe you feel it’s selfish, maybe you convince yourself that you don’t have time, maybe you feel you’re not worth the money.
I totally get that it’s a big leap of faith to actually take steps to invest in yourself. It’s scary to commit to your creative business + say “I want this”.
But, I promise, that’s the hardest bit. Because once you do invest, you’ll see that it creates focus and accountability.
Be honest, free advice rarely gets implemented, right? But when you invest your hard-earned money to make a real change... you’re sure to show up, ready + focused.
If, after all of this, working with a coach sounds right up your alley and my Ditch Perfect + Take Action coaching program is a great fit for you, I’d love to work together to come up with a personalized action plan to help you ditch perfect + make that big business idea happen. Find out more about working together + get in touch with me here.
TELL ME IN THE COMMENTS, WHAT BUSINESS IDEA OR CREATIVE PROJECT ARE YOU EXCITED TO WORK ON MAKING A REALITY RIGHT NOW?
Hey, Wendy here!
As a perfectionism coach, I help online creatives #ditchperfect, overcome their perfectionism + take action on the big ideas they have for their business. Let’s work together and make those ideas happen.